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The Blue Mountain Controversy |
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Some years ago it was
not entirely clear whether any high-quality
coffee from the Blue Mountain district of
Jamaica was entitled to be marketed as Jamaican
Blue Mountain, or whether the name properly
applies only to coffees grown on certain plantations.
Today, responsible roasters designate estate-produced
coffees grown at over 3,000 feet in the Blue
Mountain district of Jamaica as authentic
Blue Mountain. If you want to know where a
store's Blue Mountain comes from, you can
always ask. Jamaican High Mountain usually
describes a somewhat lesser coffee than Jamaica
Blue Mountain, grown at lower altitudes in
other parts of the island.
The Jamaican situation has
been complicated by the many people who, in
one way or another, are attempting to profit
from the extraordinary prices demanded for
Blue Mountain. In particular, other plantation
owners in the high mountains of Jamaica are
trying to produce a coffee that will ride
on the coattails of the original into the
pocketbooks and onto the palates of the Americans
and Japanese. These entrepreneurs appear honest
and well meaning; less admirable, however,
are the American roasters who market a "Blue
Mountain Style" coffee that has the taste
characteristics of Blue Mountain, but may
not contain a single bean of actual Blue Mountain.
Only fifteen percent of the coffee grown in
Jamaica is authentic Blue Mountain Coffee,
and the coffee from the higher elevation estates
is considered to be the "cream of the
crop" of Blue Mountain Coffee. This coffee
is imported from Jamaica in wooden barrels
and certified to be 100% Jamaica Blue Mountain
Coffee.
JaCoffa™ - Blue Mountain
Coffee is certified by the Jamaican Coffee
Industry Board as 100% Certified Jamaica Blue
Mountain coffee. We pride ourselves on delivering
the best for our clients. If you are to pay
a premium for the finest coffee in the world,
make sure your coffee is 100% Jamaica Blue
Mountain Coffee. Ask your retailer for more
information.
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